6 steps to simplify your messaging
You don’t have to be a super wordsmith to make your language friendlier and easier to understand. …
One fintech opened more new checking accounts than all U.S. credit unions combined
Last year, SoFi opened more new checking accounts than the entire U.S. credit union system combined. Here's their …
How credit unions can compete in the distribution layer
In January 2026, Google unveiled new technology that streamlines the consumer experience. Why? Because if Google controls where …
The fintech trap: Adoption without adaptation
For credit unions investing heavily in fintech, the distinction between adoption and adaptation may be the most important …
Ways to make your marketing copy stronger
I've written thousands of financial marketing emails and webpages, and these are the basic tenets I come back …
Three SEO steps your credit union needs to take
Yawn, another SEO blog. Worse yet; one filled to the brim with AI talk! The truth is AI …
Your website needs an audit, not a redesign
As the saying goes: "If it ain't broke, don't fix it." But what if your website is breaking …
Personalization with purpose: Why mission-driven marketing matters
Credit unions and fintech understand that personalization in marketing is critical. Both parties have nailed the email merge …
Leveraging video and advanced SEO practices for enhanced visibility
Mastering video content isn’t just for TikTok creators; it’s an indispensable strategy for credit unions to boost online …
Five SEO strategies to boost your credit union’s digital presence
Your credit union’s digital profile is no longer optional, it’s essential; and whether you like it or not, …