Insights
August 14, 2025 2026-04-27 5:37Insights
The confused elephant in the room
Have you ever sat through a meeting where everyone nodded enthusiastically and nobody asked any questions – only to realize later that half the room didn’t know (or couldn’t agree) what had just happened?
They want a car, not a lender
Your members aren’t searching for a “financial institution.” They’re searching for a way to afford the things they need. Here’s how to stop talking past them.
How credit unions can compete in the distribution layer
In January 2026, Google unveiled new technology that streamlines the consumer experience. Why? Because if Google controls where lending or purchasing decisions are made, Google controls lending and purchasing. Credit unions need to take note.
Five words to sink your brand
Nobody wants to hear it. Nobody wants to endorse it. And yet, in every strategic conversation, someone always says it: “It’s what we’ve always done.”