Insights
August 14, 2025 2026-04-27 5:37Insights
Five ways to make your marketing copy stronger
I’ve written thousands of financial marketing emails and webpages, and these are the basic tenets I come back to again and again to make sure my copy is strong, clear, engaging and actionable. Some of these ideas may sound simple, but you’d be surprised how often they’re overlooked or forgotten in the day-to-day frenzy of financial marketing.
Why being human beats being perfect
In a world chasing AI-driven perfection, trust is built by being human. It’s what allows people to understand you, believe you, and rely on you over time. Focus too heavily on the shiny machine, and you risk losing all of that.
Three SEO steps your credit union needs to take
Yawn, another SEO blog. Worse yet; one filled to the brim with AI talk! The truth is AI represents a genuine threat to a credit union’s online discoverability … if the credit union doesn’t up its game. Here are three top-level must-knows/easy-to-dos that every credit union can take to keep pace with the competition.
The hidden cost of always being right
Scroll for more than a minute online and you’ll come across some version of this line: “If you consistently find yourself the smartest in the room, you need to be in new rooms.” It’s been recycled by a thousand so-called influencers. What if they’re wrong?