Insights
August 14, 2025 2026-04-27 5:37Insights

Part I. How to save your members a million bucks: contract inertia
June 25, 2026
What does an obscure Belgian mathematician, a bunch of dead Frenchmen, and your credit union have in common? More than you’d think.

The confused elephant in the room
June 16, 2026
Have you ever sat through a meeting where everyone nodded enthusiastically and nobody asked any questions – only to realize later that half the room didn’t know (or couldn’t agree) what had just happened?

They want a car, not a lender
June 4, 2026
Your members aren’t searching for a “financial institution.” They’re searching for a way to afford the things they need. Here’s how to stop talking past them.

How credit unions can compete in the distribution layer
May 13, 2026
In January 2026, Google unveiled new technology that streamlines the consumer experience. Why? Because if Google controls where lending or purchasing decisions are made, Google controls lending and purchasing. Credit unions need to take note.