Insights
August 14, 2025 2026-04-27 5:37Insights
How credit unions can compete in the distribution layer
In January 2026, Google unveiled new technology that streamlines the consumer experience. Why? Because if Google controls where lending or purchasing decisions are made, Google controls lending and purchasing. Credit unions need to take note.
Five words to sink your brand
Nobody wants to hear it. Nobody wants to endorse it. And yet, in every strategic conversation, someone always says it: “It’s what we’ve always done.”
The hidden cost of always being right
Scroll for more than a minute online and you’ll come across some version of this line: “If you consistently find yourself the smartest in the room, you need to be in new rooms.” It’s been recycled by a thousand so-called influencers. What if they’re wrong?
The fintech trap: Adoption without adaptation
For credit unions investing heavily in fintech, the distinction between adoption and adaptation may be the most important conversation they’re not having.