Insights
August 14, 2025 2026-04-27 5:37Insights
Friction loops: How to save your members a million bucks (Part 2)
July 2, 2026
Friction loops are the underlying conditions, processes and services that allow you, your teams and your members to just go round and round in relentless pressure-building circles without ever resolving the issue at hand.
Contract inertia: How to save your members a million bucks (Part 1)
June 25, 2026
What does an obscure Belgian mathematician, a bunch of dead Frenchmen, and your credit union have in common? More than you’d think.
The confused elephant in the room
June 16, 2026
Have you ever sat through a meeting where everyone nodded enthusiastically and nobody asked any questions – only to realize later that half the room didn’t know (or couldn’t agree) what had just happened?
They want a car, not a lender
June 4, 2026
Your members aren’t searching for a “financial institution.” They’re searching for a way to afford the things they need. Here’s how to stop talking past them.