Brand strategy

Your brand isn’t just a logo or a set of colors; it’s the living embodiment of your purpose, promise, and the principles that shape your people, products and member experiences.

Legacy work

Much more than a new logo

There are few things in life more visceral, more universal than money. It's a privilege when a member trusts your institution with their money — your brand can make or break that trust.

Our brand programs are designed to define why your organization deserves that trust, how it can earn and retain it, and what are the people, processes and products needed to justify it.

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New Orleans Firemen's Federal Credit Union revised their brand strategy with Mission Brands Consulting.
Mission Brands Consulting helped Abri Credit Union redefine their brand framework.
Defining your brand

PPPV workshops

Whether your credit union is looking for a full rebrand, or it's just not on the right path, our approach to brand strategy is built around our bespoke Purpose, Promise, Principles & Values workshops (PPPV).

Often emotional, intentionally immersive, and always impactful, this two-day exercise is guaranteed to galvanize your team around a new brand strategy. PPPV workshops include:

Member interviews and community conversations to ground the work in lived experiences
Persona development and mapping against your credit union's products and services
Real-talk review of the credit union's people, policies and processes
Directed facilitation, ensuring your employees develop the outputs, not us
A strategy for long-term legacy

The PPPV framework

Nobody gets out of bed to talk about "financial freedom" or "financial journeys," and yet, those are the words adorning so many credit union walls. Our PPPV framework throws out the jargon and focuses on long-term legacy.

Purpose

A mission can be a one-off, it can be accomplished, but a purpose? That lasts forever. This is why we exist.

Promise

Your promise is the commitment you make to your employees, members, and communities.

Principles

An organization's principles are how it uniquely shows-up, and delivers on its brand purpose and promise.

Values

The cultural lenses through which opportunities are view and strategic decisions are made.
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I've worked in corporate finance for 29 years. I have always wanted to be involved in something like that. It was a real honor to be in that room.
John O'Brien
Abri Credit Union
Focused on growth

Brand strategy outputs

Whether you're looking for a wholesale rebrand, planning on launching a new entity or product, or you need to realign your people to your credit union's purpose, we're here to help. 

Reach out for:

A refined brand structure, grounded in your data, people, and growth potential
A brand narrative that identifies how you uniquely deliver impact, not the products you offer
A cultural framework robust enough to inform compensation and performance discussions
A revised, refined, and unique creative system that visually manifests your credit union's purpose
See an example
A man is standing and writing on a large poster hanging on a wall while several coworkers are watching.

Define your future.
Create a legacy.

Let's work together