Strategic planning

Working with credit union executives and board of directors to define long-term growth goals, and how the organization's people and processes will achieve them

Intentional planning

More meat, no fluff

The challenge we find with most credit union strategic plans is that they're looked at once per yer, rubber-stamped by the board, and quickly put on a shelf to gather dust.

And we wonder why credit unions aren't growing . . .

Our strategic planning sessions are designed to create living, breathing roadmaps for growth that are tied to reality, and owned and implemented across the organization.

Mission Brands' Sam Plester takes notes during a working session
A member of the Mission Brands Consulting team takes notes during a meeting
Hands-on customized facilitation

Why credit unions bring us in

No matter the engagement, Mission Brands is structured to be an extension of your team, so every strategic planning session is truly customized to your organization.

Before we're in the room, you can expect us to have completed:

Covering all bases

Our approach to credit union strategic planning

Just like every credit union we work with, every plan we develop is unique, but we will typically structure your strategic planning program around three key areas:

Balance sheet

Net worth, loan growth, deposit mix, efficiency ratio; we'll look at the numbers that show whether your institution can fund its own future.

Human impact

Member acquisition, engagement and retention, share of wallet, and how effective the credit union is at serving its target communities.

Institutional efficacy

Employee attraction, performance and engagement, internal skills analysis, technology and operational capacity.
Focused on growth

Strategic planning outputs

We work with credit unions of all sizes, mission-aligned fintech and the system's trade associations.

If you're serious about growth, impact and efficacy, we'll make sure your organization ends up with:

Mission Brands people in discussion.

Define your future.
Leave your mark.