6 steps to simplify your messaging
You don’t have to be a super wordsmith to make your language friendlier and easier to understand. …
Regressing to the mean: How to save your members a million bucks (Part 3)
The system will not change and you will continue to operate with the same inefficiencies until you adjust …
One fintech opened more new checking accounts than all U.S. credit unions combined
Last year, SoFi opened more new checking accounts than the entire U.S. credit union system combined. Here's their …
Friction loops: How to save your members a million bucks (Part 2)
Friction loops are the underlying conditions, processes and services that allow you, your teams and your members to …
Contract inertia: How to save your members a million bucks (Part 1)
What does an obscure Belgian mathematician, a bunch of dead Frenchmen, and your credit union have in common? …
Ways to make your marketing copy stronger
I've written thousands of financial marketing emails and webpages, and these are the basic tenets I come back …
Why being human beats being perfect
In a world chasing AI-driven perfection, trust is built by being human. It’s what allows people to understand …