Five ways to make your marketing copy stronger
I've written thousands of financial marketing emails and webpages, and these are the basic tenets I come back …
Why being human beats being perfect
In a world chasing AI-driven perfection, trust is built by being human. It’s what allows people to understand …
Five words to sink your brand
Nobody wants to hear it. Nobody wants to endorse it. And yet, in every strategic conversation, someone always …
Are you viewing your organization the right way?
We love to think of our organizations as well-oiled machines. It’s a neat analogy that simplifies a …
Personalization with purpose: Why mission-driven marketing matters
Credit unions and fintech understand that personalization in marketing is critical. Both parties have nailed the email merge …
Lending, disrupted: How credit unions can take the fight to BNPL lenders
And just like that, the holidays are upon us once more. Lights a’twinkle, bells jing-a-ling, and the Buy …