Brand
Brand strategy. Mission, vision and values. Environmental branding. Creative system development.
Brand strategy
A brand is the lens through which an organization, its mission, products, services and employees are viewed.
Each element has to be intrinsically linked to the next, and support operational performance.
Developing this strategy is a longitudinal process, requiring C-Suite, customer and often BOD input.
The brand persona provides the framework for all marketing and communications touch points.
Creative system
Visual identity
You only get one first impression. Make sure it’s a good one.
Palette, color usage, typeface and iconography have to speak to your brand—they are the visual manifestation of what your organization stands for.
Proprietary creative
Environmental branding
Expanding the brand experience to the physical environment.
