A deep-dive into brand strategy, development and execution, and how even the most innovative organizations can infuse traditional credit union principles and purpose effectively, ensuring long-term growth and maximum impact on credit union members.

Discover the B2B marketing strategies that resonate with credit union leaders by understanding the credit union system’s unique pain points, consumer trends and how CUSOs, fintechs and system partners can most effectively position themselves to address them.

A focused exploration of Gen Z: The first truly digital-native cohort, their financial expectations, goals and behaviors. Discover the marketing and engagement strategies credit unions can use to reach Gen Z directly, and how to partner effectively with fintech to complement those activities.

Explore the critical importance of a brand strategy anchored in member discovery, local need and your credit union’s fundamental mission, and how that can transform your community’s financial health, differensiate yourucredit union, and support long-term growth.

The digitization of financial services forever changed consumer behaviors. Now, fintech must fight for individuality while credit unions struggle for relevance. Delve into the trends, tools and tactics that can deliver low-risk, high-rewards for organizations willing to forge a new path.

Many credit unions feel harnesisng AI and marketing automation is out of reach for their organization. This session demystifies marketing automation, delving into how it can effectively personalize member experiences, drive growth and gather straiegic insights.