Credit unions, associations
and system partners
Supporting the people helping people philosophy
Mission Brands Consulting was born out of the credit union movement and primarily partners with credit unions, trade associations and system partners.
Don’t settle for off-the-shelf services that commoditize the Credit Union Difference. Our bespoke brand and marketing solutions are as unique as the members you serve, designed to help you put your mission where your mouth is.
Brand strategy
An organization’s brand is more than the articulation of its mission or vision—and it goes far beyond any creative system.
It is the lens through which that organization is viewed, experienced or interacted with. Brand is a living, breathing entity that requires constant nurturing to remain both accurate and effective, as well as relevant and resonant.
Designed specifically for credit unions, trade associations and system partners, our fully-customized brand strategy programs take a deep dive into your organization’s structure, strategy and operations to refocus and realign how you showcase the Credit Union Difference to your employees, members and partners.
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Conducting a holistic review of the current brand, including internal and external research and workshops; channel management, usage and performance; content mapping and strategy; competitive benchmarking and user journey mapping.
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Collecting, collating and analyzing data on market potential, competitive FIs and alternative lenders to develop your organization’s unique positioning.
Building out an understanding of the pain points, channel preferences, value resonance with current and potential members.
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Revisiting and revitalizing your credit union’s Mission, Vision and Values as the fundamental tenets that guide member and employee experiences, programmatic strategy, philanthropic work etc.
Developing internal and external rollout strategies to maximize delivery, impact and adoption.
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Defining how your credit union organization positions—and therefore differentiates—itself in the markets it operates in and the underserved communities it seeks to support.
Developing brand persona, language and tone; a new creative system and providing wholesale suite of materials for immediate adoption and operationalization.
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Establishing the KPIs that are right for your credit union or association, and provide the most insight to guide further strategic discussions.
Monitoring brand health and perception; implementing feedback loops and data capture opportunities to maintain brand value and equity.
Content strategy
Having the products, services and solutions to serve members is just half the battle. Credit unions must attract and engage their members first.
Similarly for trade associations and system partners looking to partner or serve credit unions—the “If you build it, they will come” method does not work.
Understanding the unique needs, expectations, channel preferences and communications behaviors of your audiences is critical to your organization’s long-term growth and sustainability.
Our content strategy program will help you reach the right people, with the right content, at the right time.
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Defining and prioritizing your credit union’s audience profile - from internal employees, to members and beyond.
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Collecting, collating and analyzing data on your core audiences; defining their content appetite, communications preferences, critical pain points and growth opportunities.
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Defining content archetypes for each priority audience: Providing the framework, lens and intentionality that drives development of every piece of content.
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Reviewing content development, publication workflow, measurement and management. Implementing the processes to streamline production and maximize impact.
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Establishing the KPIs that are right for your credit union and provide the most insight to guide future content development, refinement and broader marketing programs.
Marketing and communications
Whether you’re a credit union looking to expand membership, a trade association looking to inspire system-wide change or a system partner looking to launch a new product, allocating the time and resources to long-term or discrete marketing and communications programs can be difficult.
Mission Brands is structured to provide the strategic and tactical support necessary to meet your strategic objectives as an auxiliary part of your team.
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Strategic and tactical support of marketing programs, including:
ABM strategy, activation and integration
CRM implementation
Digital marketing operations, incl. segmentation, user journey development, engineering and activation
Performance measurement and tracking
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Managing core communications programs, including:
Content strategy
Account asset development
Executive thought leadership
Partner engagement
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Full review, research and scaling of inbound and outbound digital programs, including:
Website content and utilization
SEO
SEM
Social media
Email marketing and engagement
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Developing a user-centered, platform-centric social media strategy, including:
Social audit
Persona-driven content strategy
Content calendar and management
Content development
Community management
Impact reporting
You’re in good company
Mission Brands Consulting proudly partners with a number of credit unions, trade associations and system partners, including:
