Payment Protection
Creative strategy. Creative development. Talent sourcing.
Credit unions were founded on the principle of people helping people, but product testimonials often overlook that.
CUNA Mutual Group needed human-centered creative content to help support product sales, credit union employee training and member education.
Impact storytelling
Lots of people have a story. Only some can tell it well. Sourcing talent with unique points of view and supporting them through the production process is critical for mission-based brands.
Creative on the fly
Strong brand and marketing creative take meticulous planning, but there are some things you can’t control.
When powerful stories land in your lap—like the daughter of your primary talent turning up for coffee—you need to be able to think fast and move quick to produce content as unique and inspirational as the primary asset.
This content was produced by the Mission Brands Consulting creative team while permanently employed by CUNA Mutual Group.