Nickels had a vision: to help credit unions deliver on their mission through one of the most overlooked, underutilized products—credit cards.
Yes, big banks dominate the market but in reality, so-called “rewards” are much more effective as a marketing tool than a true consumer benefit. With much more favorable rates, credit unions could save millions of members millions of dollars, creating stickier relationships in the process.
As with any innovative fintech, however, Nickels needed to earn the brand credibility to open doors. They partnered with Mission Brands Consulting (MBC) to refine their market positioning, establish institutional and executive positioning, and drive strategic brand and product awareness among credit union leaders.
