Video
Creative strategy and direction, talent sourcing, end-to-end production
Brand anthems
Brand anthems are as much art as science, communicating mission, vision, key business lines and messaging pillars, all within 30-60 seconds.
Moment-relevant
These examples show how CUNA Mutual Group articulated its commitment to credit unions at the start of the COVID-19 pandemic, and how it connected its mission statement (a brighter financial future) to the “new normal” of early 2021.
Revenue-driving content
Smart businesses can leverage content to drive brand awareness, affinity and revenue. The African-American Credit Union Coalition brought in over $1M through donations with this celebratory video.
Product testimonials
Products are used. Impact is felt.
Elevated testimonials should focus on impact, engaging viewers, deepening brand relevance and providing cross-channel, scalable content.
Creative on the fly
Strong brand and marketing creative take meticulous planning, but there are some things you can’t control.
When powerful stories land in your lap—like the daughter of your primary talent turning up for coffee—you need to be able to think fast and move quick to produce content as unique and inspirational as the primary asset.
Recruitment content
Your people are awesome. Celebrate that.
Role-specific examples can give job candidates a real-life taste of what it’s like to work at an organization, and corporate partners an important insight into organizational culture.
Navigating regulation
Even in a highly-regulated environment like financial counseling, if you focus on mission and authenticity, financial institutions can develop powerful, compelling content that can attract both employees and members.