Who we are

Your mission is our mission

We help mission-driven financial brands grow and thrive by turning purpose into impact.

Our story

Our purpose is simple: to help socially minded credit unions, fintech, financial startups and industry partners, build marketing that makes real connections.

Mission Brands Consulting works as a true extension of your team — not an outside vendor, but a partner who shares your goals and invests in your success. We take the time to understand your mission, your challenges and your community, then create strategies that deliver lasting impact.

We don’t chase trends or settle for surface-level results. Instead, we combine thoughtful strategy with authentic storytelling to help your organization grow, engage and thrive. Think of us as your trusted ally — asking the right questions, finding creative solutions and guiding your brand toward measurable growth.

Meet your team

With a unique mix of technical know-how and creative chops, our superstar team is grounded in deep industry experience across financial services, fintech, SaaS, international development and nonprofit leadership. We work across roles and time zones to deliver real results for clients in the US and UK.

MBC-Sam-Plester
Founder & CEO
MBC-Khuong Ngo
Senior Director, Brand & Marketing
Melissa Rank, CUDE
Senior Marketing Manager
Nathan Plester
Senior Manager, People, Business and Culture
Megan Le Whalen
Senior Design Strategist
Molly Howard works for Mission Brands Consulting
Senior Content Manager

For marketing that makes a difference, we've got your back.

How we operate

No bollocks

We’re an extension of your team, not a vendor hawking our wares. That means you'll always get real talk, warts and all. No hidden agenda, no taking the easy way out.

Championing good business

We believe that doing the right thing, for the right reasons, is an organizational choice. We seek out and celebrate those that do whether they’re our partners or not.

Unapologetic optimism

We see possibility everywhere. Every challenge is an opportunity to do something extraordinary. Our untamed positivity is how we move our ideas forward.

Collaboration-first approach

We are built on the cooperative foundation, so collaboration is in our DNA. Your big ideas, our expertise—together.

What we believe in

Lifelong learning

We don’t just scratch the surface—we dig deep; always learning, trying new things, and striving for progress.

Unrivaled quality

Good isn’t good enough. We hold ourselves to the highest standard, crafting polished, purposeful, and impactful work.

Full candor

Honesty fuels growth. We give direct, constructive feedback— always focused on improvement.

Accountability

When we make a promise, we keep it. No excuses, no shortcuts—just results you can count on.

Enough about us.
We want to hear about you.

© 2025 Mission Brands Consulting

Contact

525 Junction Rd,
Suite 6500
Madison, WI 53717

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