Insights
Thought leadership, marketing strategy and articles to enhance your brand.
Next-gen finance: Engaging Gen Z in financial services
Gen Z is reaching financial maturity and will command an impressive $360B in purchasing power when it does.
Gen Z is also inclined to wield its financial power for good. This has to be the Credit Union Generation.
Gen Z should be the credit union generation
Cast your mind back to when every credit union marketing campaign, research program and member segmentation initiative was built with the millennial in mind.
A seemingly endless slew of wily youngsters was entering the workforce, and CUs were primed to capitalize on the opportunity … or so we thought.
Sign up for our newsletter
Don’t miss a beat, with regular brand, marketing and consumer trend insights sent directly to your inbox.
We respect your privacy and will never sell or share your information.