They want a car, not a lender
Your members aren't searching for a "financial institution." They're searching for a way to afford the things they …
How credit unions can compete in the distribution layer
In January 2026, Google unveiled new technology that streamlines the consumer experience. Why? Because if Google controls where …
Five words to sink your brand
Nobody wants to hear it. Nobody wants to endorse it. And yet, in every strategic conversation, someone always …
The hidden cost of always being right
Scroll for more than a minute online and you’ll come across some version of this line: “If you …
The fintech trap: Adoption without adaptation
For credit unions investing heavily in fintech, the distinction between adoption and adaptation may be the most important …
Five ways to make your marketing copy stronger
I've written thousands of financial marketing emails and webpages, and these are the basic tenets I come back …
Why being human beats being perfect
In a world chasing AI-driven perfection, trust is built by being human. It’s what allows people to understand …
Three SEO steps your credit union needs to take
Yawn, another SEO blog. Worse yet; one filled to the brim with AI talk! The truth is AI …
Your website needs an audit, not a redesign
As the saying goes: "If it ain't broke, don't fix it." But what if your website is breaking …
Your brand story is your secret weapon. Don’t forget to use it.
For mature credit unions battling against a seemingly endless torrent of shiny new competitors, acknowledging and celebrating their …